Blog & News

Email Subject Line Best Practices to Follow

Your subscribers are trusting you with one of the most important things in their lives — their email addresses. Email is often the last bastion of refuge that one has online against the insanity of social media. It’s something they share with only the contacts who matter most. When someone signs up on your list, they are hoping that you won’t abuse the privilege they’ve just granted you, so start by crafting an email subject line they cannot help but open. Here’s how to do it. 1. Keep it short....
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5 Tips to Build Your Internet Business

Internet business opportunities are out there if you’re willing to put in the work finding them. Millions are being made each day because people like you started with an idea and made it into reality. If you’re tired of sitting on the sidelines like so many others, and if you’re just not sure where to start, here are five simple tips to get things going. Notice: we said “simple,” not “easy.” The concepts are simple, but the work is demanding. It is also beyond rewarding. Let’s get started. 1. Determine...
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What’s Involved in a Full SEO Audit? 

A SEO audit checks your website’s search engine optimization practices for any holes that could be hindering accessibility, indexing and a variety of other factors that influence trustworthiness and authority. The challenge of doing this without an automated search engine optimization tool? You end up spending more time looking at the various aspects of your website’s architecture instead of focusing on content, audience and engagement. Good SEO means more than simply using keywords. It means full search optimization across every element and aspect of the website — URLs, Images, Categories,...
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True or False: Can SEO Be Automated?

Automated SEO is an ideal that many marketers hope to achieve, but is it really possible? Too often, newbie marketers see the word “automated,” and they open themselves up to be taken advantage of. Pie-in-the-sky promises that they won’t have to put forth any effort whatsoever send them chasing down too many get-rich-quick rabbit holes. Forbes contributor Kristopher Jones sums it up well in this piece from July. “For me,” Jones writes, “the idea of ‘quick-fix SEO’ has always been one of the first myths I attempt to dispel right...
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Email Marketing Performance: Plain Text or HTML? 

Email marketing performance is still one of the most important metrics to look upon as an online business professional. While Facebook and Google are successful at collecting valuable data and helping you construct profitable ad campaigns, the level of engagement that you get from a willing opt-in subscriber is unsurpassed when it comes to value per lead. Email marketing is not going anywhere. If anything, it will become more important. For an email marketer performance metrics can vary, though, by the type of email they choose to send — plain-text...
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