Blog & News

How Albert 2.0 Expanded Version Will Help Advertisers

The Albert 2.0 expanded version launched earlier this month, according to a press release from creator Adgorithms, and it’s already well on its way to revolutionizing how advertisers think about advertising via online ads on both display and mobile. Albert 2.0, as some of you may already know, is a full-service AI-driven online advertising automator. It enables Internet advertising campaigns to run on cruise control, thus freeing up the marketer to focus on individual customer interaction. Internet ads are a billion dollar-plus industry, and that’s largely driven by the fact...
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How Marketers Are Using Agile Movement to Be More Productive

Agile movement, or “Agile Methodology,” is a concept primarily utilized by software developers when building a project out for a client, according to Forbes. But marketers are starting to see the benefits of it in increasing marketing productivity. The word “agile” means, in simple terms, that one is able to move quickly and easily. This may be an oversimplification when it comes to the Agile method, however. While it does allow one to move more quickly, the changes are not always easy. Agile workflow requires two things to work well:...
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5 Tips for Online Marketing on a Budget

Online marketing on a budget can be a challenge if you’re not coming to the party with your creative side engaged. Director Robert Rodriguez understood that when he set out to make his first film — an action picture — for the lowball cost of $7,000. Considering it led to two sequels that brought forth the participation of Antonio Banderas, Salma Hayek and Johnny Depp, he apparently did a good job. If you read his book, Rebel Without a Crew, you’ll see some of the crazy things he tried in...
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A History of Google Ad Labeling in Search Results

Google ad labeling has undergone a small but impactful change in the time since it was introduced in 2007 to the present. The company initially rolled out ad labeling as a blue shield around the entire result, according to this recent piece by Search Engine Land. It then underwent a series of differing shield colors before transitioning to the clearly marked Google ads of today that better blend with traditional Google search results. The history of Google search is one of the company trying to figure out a way to...
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10 Trending Digital Stats You Need to Know

Digital marketing statistics may seem tedious on the surface, but if you have any hope of getting the most out of your performance while avoiding the pitfalls you need to be paying attention. Digital marketing stats can be subject to the whims of Google, Facebook and other of the top dog platforms, so it may seem like your powerless but that simply isn’t true. Knowledge is power, and to help you stay on top of what’s trending in digital marketing, here are some fascinating facts that should serve as a...
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