Blog & News

5 Reasons Why People Fail with Inbound Marketing Campaigns

No one wants to fail with inbound marketing campaigns, but yet it happens more often than not. It's understandable to a degree, as many business owners operating under traditional advertising and customer acquisition models still find digital marketing a mystical notion in spite of it being a 21st Century necessity. They simply haven't taken the time to learn the ins and outs, and as a result, they make some common mistakes. To help you avoid these pitfalls, we've put together five reasons why most people fail with inbound marketing campaigns....
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How First Impressions Impact Email Marketing Success

Finding email marketing success is a long-term proposition, but as it turns out, what you do from the beginning is critical. Making positive first impressions can increase engagement, sales, and brand evangelism in your clients. According to a new study reported by Business News Daily, "40 percent of online retailers make sure the first email they send new subscribers is a 'thank you for subscribing' message," states senior writer Chad Brooks. Furthermore, "Half of the businesses surveyed said 21 percent or more of new subscribers engage with such welcome emails,...
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Welcome to the Experience Age

No Chance to Say No As I handed my money to the cashier all I could think was “Welcome To The Experience Age”.   About ten minutes before, we had walked into the “wand shop” located in the new Harry Potter Land at Universal Studios Hollywood.  However, I quickly realized that this was no ordinary souvenir location.   Young “wizards” become part of a show that has them using their “power” to turn on lights and tumble wand boxes off shelves.  It’s a complete immersive experience.  I never stood a...
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5 Ways to Measure Digital Marketing Performance

To effectively measure digital marketing performance, you must first tap into business 101. That means knowing your cost of doing business versus your revenue generated. Starting from a simple focal point will help you get your bearings on what you need to be looking for when rooting around in the back end of Google Analytics or whichever digital advertising platform you're using. To assist you, we've put together a list of 5 avenues you should use to measure digital marketing performance. Let's get started! 1. Measure organic traffic.  As Stephanie...
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5 Tips for Analyzing Your PPC Lead Data

Analyzing your PPC lead data may not come easy if you are new to the world of online marketing, and it's made doubly worse if numbers make your head spin. However, it's something that you must do if you hope to have a future in the industry. The good news is that it isn't as mystical and complex as it may seem. What you want to take from analyzing your PPC lead data is this: number of leads, number of conversions. Once you've found that information, it becomes easier to...
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